Case Study · 06
More Than a Month
International Women's History Month Campaign
A cultural campaign built to actually mean something, not just take part.
Snapshot
Industry
Brand / Cultural
Format
Cultural Storytelling Campaign
Goal
Build cultural relevance and brand trust
Audience
Existing community + broader cultural audience
Deliverables
Editorial story series · Social design · Long-form copy · Internal comms
The Brief
The Challenge
International Women's History Month is loud, crowded, and easy to do badly. The brand wanted to show up in a way that felt earned, not performative, and that the team could be proud of.
The Idea
The Angle
Skip the slogan. Build a story series anchored in real voices, real specifics, and a tone the brand would still be proud of in June.
The Execution
What Got Built
Editorial Story Series
Long-form stories told in the brand's voice, not in stock empowerment language.
Social Design
Warm, layered visuals that treated each story like a magazine spread.
Long-form Copy
Writing that earned the click, not just the impression.
Internal Comms
An internal version so the team felt part of the campaign, not just the audience for it.
The Outcome
Strong engagement on the story content, positive internal response, and a campaign the brand referenced for tone long after the month ended.
My Role
What I Handled
Concept, editorial direction, long-form and social copy.