Case Study · 07
Your Name on the Jersey
FIFA World Cup 2026 Campaign
A promotional drop built around the world's biggest sporting backdrop.
Snapshot
Industry
Sports / Lifestyle
Format
Promotional Campaign + Limited Drop
Goal
Drive entries and build campaign hype
Audience
Sports fans, lifestyle buyers, World Cup audience
Deliverables
Campaign concept · Ad copy · Social design briefs · Landing page · Entry email flow
The Brief
The Challenge
A limited customized jersey, the World Cup as a cultural backdrop, and one window to capture attention. The brand needed a campaign that felt like a moment, not a promo.
The Idea
The Angle
Lean into customization as the hook. Make it about the person, not the tournament — your name, your shirt, your bragging rights — with the World Cup as the stage, not the message.
The Execution
What Got Built
Campaign Concept
A 'your name, your jersey' angle built for share and entry.
Ad Copy
Short, punchy entry-driving copy across paid and organic.
Social Briefs
Briefs for cinematic, stadium-energy creative.
Landing Page
A focused page built around one CTA: enter.
Entry Email Flow
Confirmation, hype, and reveal emails that kept entrants warm.
The Outcome
Strong entry volume during the campaign window, a buzzy social moment around the drop, and a campaign story that travelled.
My Role
What I Handled
Campaign concept, copy across paid and email, landing page direction, and creative briefs.